How Many “Impressions” Do You Get from Promotional Products?
Marketing impressions, which refer to the number of times a person views a marketing campaign or product, play a vital role in building and expanding your brand. When it comes to visual advertising tools, promotional products offer a cost-effective solution that leaves a lasting impact. At XCO Group, we proudly present a diverse range of cleverly designed and practical promotional products, offering your brand an opportunity to make a memorable impression at a fraction of the cost compared to multimedia advertising platforms.
Creating Impressions with Promotional Products
The ability of promotional products to create an impression lies in their staying power, which is vital as this eventually influences a consumer’s decision to purchase an item. The impression an item makes on a recipient extends beyond them, as often, the branded gifts they receive are given to others if they have no use for them. Inadvertently, this maximises your marketing investment by becoming one of the most effective ways of getting brand exposure.
On average, approximately 80% of branded gifts given are remembered by the recipient and approximately 45% of them keep their items for at least a year. The intention behind impressions is to gain reach and engagement through your branded gifts. Reach is considered as the number of people that receive your promotional items and engagement is the number of positive interactions that build relationships with your company. Given these statistics, doesn’t it make sense to choose XCO Group to assist you with your business’ promotional products?
A Holistic Marketing Campaign
If, as a small business, you feel that investing in promotional products seems like a waste of valuable resources, we would like to reiterate that it is not. Practical products will always find a place around the home or office, and the more versatile your promotional products are, the more exposure and impressions your brand will receive. Consider promotional gifts as your holistic marketing campaign, as chances are that what you give to one, will land up with another.
Selecting the Right Type of Promotional Gifts
With media being flooded by larger companies, small businesses turn towards a more profitable form of advertising through promotional products. As part of your integral advertising campaign, we would like to suggest ways in which branded products can promote your business:
- Expose Your Brand to the Community: Distinguish your brand from others by choosing branded gifts that could be used at local community events, such as sunglasses or 6-pack coolers. By bringing these promotional products with you to be used at events and afterward, you will be maximising brand awareness.
- Technology Sells: Selecting to have your brand imprinted on technological items is a savvy move. A multitude of devices are used daily and having your corporate identity indelibly imprinted on connector cables, mousepads, USBs, and phone chargers, to name a few, provides the visual impact that your business is striving for. With continuous power interruptions, choosing power banks as promotional gifts is a clever way of getting brand recognition. Positively reinforcing your brand, whilst fulfilling a need, will provide your customers with a memorable connection.
Useful Household Items: As a clever marketing strategy, promotional products should incorporate items that are used in the household, such as mugs, flasks, water bottles, and keyrings. Not only are these items useful and will probably be used daily, but they will also be seen by those that come to visit.
When it comes to enhancing brand loyalty, selecting quality items that are well-thought out and that are likely to be used multiple times during the day is important. It can take between 5 to 7 impressions before a person remembers a logo design, so the more time your gifts are handled by a customer, the more likely they are to remember your brand.
As Harvey MacKay so aptly put it: “There are many things in life that you can do multiple times. Making a first impression isn’t one of them.”
Make a First Impression that Lasts
From understanding your brand to supplying you with brand-management tools, at XCO Group, our biggest asset is our extensive marketing network combined with the ability to use top products, services, and technology to expand your brand’s identity. Having an enthusiastic team behind our brand enables us to provide integrated digital strategies that align with your marketing and sales campaigns. Whether you prefer to align your brand with stationery gifts, sports, or leisure apparel, or are more inclined towards our executive offerings, contact us and we will gladly assist you.
