The Effective Use of Promotional Products South Africa
For the nation’s large corporations, making an appearance at exhibitions and industry-related conferences is obligatory, as it is a chance to confirm they are still a force to be reckoned with and take a quick peek at their competitors’ offerings. For a small business, they offer a chance to be seen by the thousands of prospective customers these events attract. Some carefully chosen promotional products South Africa could significantly enhance these and many other marketing opportunities.
When attending these events, it’s never hard to identify those who recognise a valuable promotional opportunity. Others may merely display their identity in the required signage above their stand and can only be found accidentally or by tracing their position on the map in the exhibition guide. By contrast, evidence of the presence and whereabouts of the serious exhibitors will be liberally dotted throughout the exhibition venue.
However, while the latter’s marketing initiative is sure to pay worthwhile dividends, there are many more opportunities to leverage the power of promotional products South Africa than these typically annual events and avoid the need to compete publicly with business rivals.
Promotional Products South Africa and Cultural Considerations
A gift of a pen or a beer tankard can be a great way to reinforce a relationship with a business client or reward an employee for exceptional performance. However, adding the donor’s brand to such items can transform those gifts into inexpensive but surprisingly effective advertising media. That said, a gift must be appropriate to ensure it achieves its purpose.
For promotional purposes, branded corporate gifts are often timed to coincide with special occasions, like birthdays, Christmas, and Easter. However, while the latter two are widely celebrated in Western cultures, suitable gifts to people of Eastern descent might be better given for Divali, the Hindu festival of lights, or Eid-al-Fitr, the day when Muslims celebrate the end of Ramadan and break their month-long fast.
Not all cultural differences are based on religious principles, however. Age and gender can also play a role. For example, one can generally guarantee that a younger person will welcome products like accessories for smartphones and PCs or any hi-tech item. By contrast, many older individuals may prefer something more traditional, like a leather wallet, an analogue watch, or a wine cooler.
There are, however, no guarantees. People differ, regardless of their race, age, or culture. The best advice is to get to know the intended recipient well before considering a gift.
Types of Promotional Products South Africa from XCO Group
Unmarked and branded gifts are our speciality, and the available selection is extensive and of the highest quality. The following are just three of the 25 categories on offer:
- Technology: This range contains things every techie will appreciate, from mousepads, USB chargers, and memory sticks to Bluetooth speakers, soundbars, and smartwatches.
- Leisure and Outdoors: Choose from sunglasses, beach bats and balls, moon bags, cooler bags, umbrellas, camping chairs, kettle braais, and more. Add your brand, and it will be seen over and over again.
- Lifestyle: Bucket hats and towels for the beach, gym, and golf course in bespoke colours and designs have high visibility and are excellent promotional products.
Other Uses for XCO Group Promotional Products South Africa
Like trade exhibitions, sporting events attract large audiences and, by extension, potential customers. Setting up a gazebo bearing a company’s name and logo every year for staff to serve refreshments or for pupils to cool off at their annual school sports day can be a powerful community marketing exercise. Parents, teachers, and children will all remember your support.
You could even take the idea a step further. Why not equip a local school’s soccer or rugby team with shorts, personalised shirts with names and numbers, socks, all in the school colours, and a label bearing your brand? If you do, you could have 10 or 15 brand ambassadors on display every Saturday for generations. It could also be a good idea to add a branded gazebo to conceal a portable toilet, a few banners, and complimentary umbrellas for the referees and officials to complete the gesture and optimise your brand’s visibility.
Promotional products South Africa can be effective at any company-sponsored outdoor event and offer an opportunity to distribute memorable corporate gifts as prizes. Why not get in touch to learn more about how we at XCO Group can help put your brand on the map?
